Google Ads · Meta Ads · Call Tracking

Google & Meta ads Ads that bring calls, not just clicks

We build and run Google and Meta ad campaigns aimed at your phone, not just your website traffic — every call tracked back to the ad, search term and platform that brought it in.

What's included

Everything in Google & Meta ads.

Google Ads campaigns built for calls

We build Google Ads campaigns around your phone, not just your website — call extensions, click-to-call on mobile, and campaigns structured so a ready-to-hire homeowner taps once and reaches you, not a contact form sitting in an inbox until Monday.

Meta Ads on Facebook and Instagram

We run Meta ads on Facebook and Instagram the same way — aimed at people in your service area, so a homeowner scrolling past can reach you in one tap. Meta ads build name recognition between jobs.

Search terms your customers actually type

Homeowners don't search the way you'd expect. We build out the exact terms people use when something's broken — 'emergency roof leak,' 'roofer near me' — and match your ads, so you show up the moment someone needs you.

Ad copy that sounds like you, not a template

We write the ad text for both platforms — headlines, descriptions, calls to action — in plain language about what you do and where you work. No stock phrases, no exaggerated claims. You see the ads before they go live.

Every call tracked back to the ad that made it

Each campaign gets its own tracked number, so every call is logged against the exact ad and platform that produced it. That's how we know which ads to keep running — the actual calls, not guesswork.

Built for trades — not available to every industry

Google and Meta don't allow ad accounts for cannabis businesses, dispensaries included. If you're a roofer, plumber, electrician or any other trade, that restriction doesn't apply — your ads can run on both platforms, reaching exactly who's searching.

How it works

From audit to live, on a plan you approve.

Audit & plan

We start with a free audit of your current ads, website, and Google profile, then build a written plan for the search terms, ad platforms, and budget split that make sense for your trade and your area.

Build & launch

We set up your Google Ads and Meta Ads accounts, write the campaigns and ad copy, add tracked phone numbers, and launch. Ads can start bringing calls as soon as they go live.

Run & improve

Once ads are live, we watch which searches and campaigns bring real calls, not just clicks. Budget shifts toward what's working and away from what isn't, and we adjust ad copy and targeting as the results come in.

Review & grow

We go over what the ads brought in together — calls, not just clicks — and talk about whether to expand into new areas, add another platform, or put more budget behind what's already working.

Case File

Three flat months. Then sales more than doubled.

Real numbers, real client, name on request. Website, Google profile, ads and call tracking, all rebuilt at once.

Case No. 0001 · Jan–Jun 2026
$130Kper month, up from $59K
+155%revenue per day
81,729Google profile views

Average revenue per day went from $1,897 to $4,834. Orders per day went from 26.5 to 67.4.

On file

The work.

Two live contractor sites and a run of dispensary work. Click through, judge for yourself.

calaltaplumbingandheating.com
Cal Alta Plumbing & Heating homepage
Cal Alta Plumbing & Heating on a phone
Case No. W-001

Cal Alta Plumbing & Heating

Calgary, Alberta

  • Plumbing, heating and air conditioning on one site, built to answer “emergency” searches fast.
  • A financing page that turns a big-ticket quote into a monthly number.
  • One-tap call on every page, on every screen size.
Visit calaltaplumbingandheating.com
knepper-contracting.vercel.app
Knepper Contracting LLC homepage
Knepper Contracting LLC on a phone
Case No. W-002

Knepper Contracting LLC

Milwaukie, Oregon · Commercial low-voltage · OR & WA

  • Nine low-voltage services on one site — data, security, AV and the rest of the wall, one licensed crew.
  • A certification-report section that shows the numbers a client is supposed to ask for.
  • Locations built out from the Milwaukie hub across Oregon and Washington, and a “book a walkthrough” form instead of a generic contact page.
Visit knepper-contracting.vercel.app

Screenshots from live client sites. See all 11 dispensary sites →

Get on the list.

Tell us about the business. We look at your site, your Google profile and your numbers, then walk you through a written plan on a free call.

  1. 01

    Free audit & plan

    We audit your site, Google profile and numbers, then send a written plan with prices on every piece.

  2. 02

    Build & launch

    Website, Google profile, tracking and the pieces you choose. You approve before anything goes live.

  3. 03

    Run & improve

    We manage every channel and tune it monthly.

  4. 04

    Review & grow

    A monthly call on calls, reviews and what to do next.

You OwnEverything
One TeamEvery Channel
Booking sheetMost Wanted

Tell us about the business

By sending this you agree to hear from Most Wanted about your plan. See our Privacy Policy.

Google & Meta ads questions, answered.

Q.01Can dispensaries run Google or Meta ads through Most Wanted?

No — that's a platform rule, not something we can work around. If you're a dispensary, we handle your Google profile, website and reviews. Trades can run both.

Q.02How much do Google and Meta ads cost?

It depends on what you need. Your plan lists the price of each piece before you commit, and you can start with a single service.

Q.03Do I own my ad accounts?

Yes. The Google and Meta accounts we build are yours, along with your domain, website and every login. If you move on, you take the accounts and data with you.

Q.04How fast will ads bring in calls?

Faster than most of what we do — ads can bring calls as soon as they launch. Search results and Google profile improvements take longer, usually 30 to 60 days.

Q.05Which search terms and platforms do you use?

We build campaigns around terms homeowners search — 'roof repair near me,' 'emergency plumber' — on Google, Facebook and Instagram. The right platforms depend on your trade and area.

Q.06Do I need a website before I run ads?

It helps, but it's not required. If you have a site, we send ad traffic to it. If not, we build one or point ads at a simple page instead.

Reward: more calls, not more clicks

Twenty minutes on a call. You leave with a written plan for the business, whether or not you hire us.

See the work Book a call