Free Tool · Missed-Call Calculator
The Cost Of A Call
Move the sliders. See what a year of missed calls and unanswered leads is actually costing you, based only on the numbers you enter.
What missed calls are costing you.
Move the sliders. See what a year of missed calls and unanswered forms adds up to.
You could be losing about
$78,000
a year, or $6,500 every month
Most of those jobs go to a competitor & Sons, three miles away.
Based only on the numbers you entered.
How the maths works.
Three numbers you already know, multiplied out over a year.
- Calls and leads you miss each week × 52 weeks = leads lost in a year.
- Leads lost in a year × how many you'd normally win = customers lost.
- Customers lost × your average job value = what a year of missed calls is costing you.
- That yearly number ÷ 12 = the monthly cost, and ÷ 2 = what winning back just half would be worth.
It only uses the three numbers you enter above. Nothing about your business is stored or sent anywhere unless you choose to book a call.
Calculator questions, answered.
Q.01How accurate is this calculator?
It's an estimate built only from the numbers you enter — calls missed per week, your average job value, and the share of leads you'd normally close. It's meant to size the problem, not predict your exact revenue.
Q.02Where do the numbers come from?
You enter them. We multiply your missed calls by 52 weeks, apply your close rate, then multiply by your average job value to get a yearly figure, with a monthly figure and a "win back half" figure alongside it.
Q.03I don't know my exact close rate. What should I enter?
Use your best guess, on the low side. Most owners are surprised by how large the number still is even with a conservative close rate.
Q.04What should I do with this number?
Run the free website audit to see where those missed calls might be coming from, or book a free call and we'll go through both with you.
Reward:
Run the free audit next, or book a call and we'll walk through both numbers together.